Content Creator clause

CONTENT CREATOR GUIDELINES

Working Together at Weddings

At Novella Wedding, we respect the work of every professional involved in a wedding, and we expect the same respect in return.

We understand that photographers, videographers and content creators all have an important role in documenting the wedding day. However, these roles can sometimes overlap, particularly when several professionals are hired to capture the same moments. This can lead to unnecessary competition, interruptions and misunderstandings.

We believe that the best results come when everyone has clearly defined responsibilities, different creative priorities and mutual respect for each other’s work.

Our goal is not to restrict anyone’s creativity, but to ensure that every professional has the opportunity to create something unique while keeping the experience comfortable and enjoyable for the couple.

The following guidelines explain how we believe photographers, videographers and content creators can work together successfully.

1. Different Roles, Different Priorities

The most important principle is to establish different responsibilities for the photography/videography team and the content creator.

We recommend that the couple, together with their wedding planner where applicable, clearly define these responsibilities before the wedding.

For example, while the photographer and videographer focus on documenting the wedding and creating the agreed photographs and films, the content creator might concentrate on:

• Behind-the-scenes moments and preparations.
• Friends, guests and spontaneous interactions.
• TikTok trends, social media content and creative short videos.
• Informal moments and the overall atmosphere.
• Additional ideas that are not already being covered by the photography/videography team.

These are only examples. The couple is free to establish different priorities according to their preferences. The objective is to create complementary content rather than several versions of exactly the same photographs or videos. When everyone has a different creative task, there is usually no reason for conflict.

2. Respect for Creative Work and Staged Photography

Throughout the wedding day, photographers and videographers may spend considerable time preparing and creating specific shots. This can happen during detail photography, bridal and groom preparations, couple portraits and other carefully arranged moments.

A photograph that takes only a fraction of a second to capture may require several minutes of preparation, including choosing the location, finding the right light, arranging the composition and guiding the couple.

If a content creator simultaneously records the same composition on a phone and publishes it that evening, the original photograph or video may lose much of its uniqueness before the photographer or videographer has even begun editing. In some cases, this means that the photographer or videographer may no longer wish to publish the images they spent time creating.

For this reason, we ask content creators to respect the following principles:

• Avoid simultaneously recording staged photographs or videos created by another professional.
• If simultaneous recording cannot be avoided, photographs or videos based on another professional’s creative setup should not be published before that professional’s work without their permission.
• Where the photographer or videographer specifically requests that such material not be published, we ask that this request be respected. This does not prevent the content creator from delivering the material privately to the couple. The distinction is between providing memories to the client and publicly presenting another professional’s creative work as one’s own content.
• We encourage content creators to develop their own ideas, compositions and creative approaches rather than simply reproducing what another professional has already arranged.

The same principle applies to photographers and videographers when a content creator is working on their own planned creative setup. Every professional deserves the opportunity to create and present their own work.

3. Separate Time for Couple Shooting

Couple portraits are often one of the most carefully planned parts of the wedding day. However, the time available for this session can be extremely limited — sometimes only 15–20 minutes.

Trying to accommodate photographers, videographers, content creators and guests taking phone pictures simultaneously can quickly become distracting and inefficient. We therefore strongly recommend allocating separate time for the content creator’s couple session.

Ideally, the photography/videography team should have its own uninterrupted shooting time, followed by a separate opportunity for the content creator to work directly with the couple. This allows everyone to concentrate on their creative process without interruptions or unnecessary duplication.

We also encourage content creators to use their allocated time to produce something different: spontaneous interactions, movement, playful moments, creative social media ideas or anything else that complements the professional photographs and films.

There is no restriction on content creators photographing or filming the couple. We simply believe that separate sessions produce better results for everyone. Likewise, photographers and videographers should respect the content creator’s allocated time and avoid interfering with their planned activities.

4. Priorities During the Ceremony

The ceremony requires particular attention because many important moments happen only once and cannot be repeated.

Unlike other parts of the wedding day, photographers and videographers often have limited opportunities to change positions without missing something important.

Videographers may also use several stationary cameras to capture different angles. These cameras continue recording even when no operator is standing beside them. As a result, someone may unintentionally block a camera without realising it. We recommend that the couple establish clear filming priorities before the ceremony.

If professional photography and videography are the priority, other content creators should avoid occupying key shooting positions or repeatedly moving through the main camera angles. Where possible, content creators can remain close to the photography/videography team or use suitable positions among the guests.

The most important consideration is not simply avoiding movement, but avoiding prolonged obstruction of essential camera positions.

This is particularly important for wide-angle cameras, which can capture the entire ceremony area. A person standing in the wrong position for several minutes may make a significant portion of the recording unusable.

If the couple wishes to give priority to the content creator instead, this should also be established in advance so that everyone understands the agreed arrangement. The goal is not to give one profession automatic priority over another, but to ensure that priorities are clearly established by the couple.

5. Lighting, Drones and Additional Equipment

Different professionals may use different equipment, and some equipment can directly affect the work of others.

For example, a content creator’s LED light may have a different colour temperature from the lighting already being used by the photographer or videographer. This can introduce unwanted colours into photographs or video footage, particularly during evening events or in low-light conditions.

We recommend coordinating additional lighting whenever several professionals are recording the same moment. Where practical, using a shared lighting arrangement may be preferable to having several competing light sources.

The same principle applies to drones.

During the ceremony, we strongly recommend that only one drone be operated at a time, regardless of whether it belongs to the videographer, content creator, DJ, venue or another supplier. Multiple drones can create unnecessary distractions, interfere with each other’s operation and make it difficult to capture clean footage. If several parties intend to operate drones simultaneously, we may choose not to use our drone during that part of the event. Drone operations must also comply with applicable regulations, venue restrictions and safety requirements.

6. Planning and Communication

We believe that most potential conflicts can be avoided during the planning stage rather than on the wedding day itself.

If a content creator is involved, we recommend including them in the relevant part of the couple’s wedding planning discussion or a joint timeline call. This provides an opportunity for the couple to explain everyone’s responsibilities, priorities and allocated shooting time.

There is no need for separate meetings between suppliers unless the couple specifically wishes to arrange them. What matters is that the couple’s expectations are communicated clearly to everyone before the wedding.

During the wedding itself, we encourage all professionals to respect the agreed schedule and avoid competing for the couple’s attention.

For example, if the photographer is working with the bride during preparations, it is usually better to schedule a separate moment for the content creator’s planned activity rather than asking the bride to follow several different directions simultaneously.

Similarly, we recommend avoiding unnecessary recreations of moments that have already been photographed or filmed. Creating something new is generally more valuable than producing several identical versions of the same scene.

7. Mutual Respect

These guidelines are not intended to restrict content creators or diminish their contribution to the wedding.

We recognise that content creation is a separate professional service with its own creative value. We also understand that every couple has different priorities, and we are happy to work within the arrangements established by our clients. All we ask is that everyone respects the time, creative work and responsibilities of the other professionals involved.

We believe that the best wedding coverage comes from collaboration, not competition.

When photographers, videographers and content creators have different responsibilities and respect each other’s work, the couple receives a wider variety of beautiful, meaningful and original memories.

And ultimately, that is what matters most.

Novella Wedding